Tag Archives: franchise marketing
Slurpees®, video rentals, and a horse farm. How Jim Notarnicola, Partner and CMO at Brix Holdings, leveraged a diverse background and six Red Mango® locations into a growing portfolio of ‘better-for-you’ brands.
Jim states that he’s only had two jobs…selling Slurpees® and renting movies. Responsible for giving a whole generation of teens and tweens “brain-freeze” with his iconic 7-Eleven® commercials, Jim has established a permanent place in the upper echelons of advertising fame. We’ll get to the horse farm. So how does his diverse background lay the […]
Debbie Gonzalez: How Massage Envy is disrupting the category — again — by shifting perception about spa services from luxury service and price based marketing to an essential part of our wellness routine.
Babies, pets, and now wellness. With stints at Gerber and PetSmart prior to joining Massage Envy, the company’s chief brand officer Debbie Gonzalez, has spent her entire career in senior marketing roles at brands she is personally passionate about. Coming up on her second year with the company, Gonzalez is refreshing the brand with a […]
Meet Wendy Odell Magus, CFE, Vice President of Marketing for Kiddie Academy. Wendy takes us on a journey to bring a classic brand into the digital economy. In this edition of CMO Outlook she discusses balancing brand resources with franchisee needs to create the ideal environment for driving qualified prospect leads into Academies. CMOO: It’s […]
Implementing business transformation doesn’t come easy to any organization, especially independently distributed brands. In this edition of CMO Outlook, Rob Wentling discusses the major shifts that need to happen within companies to change how they do business, as well as the impact a senior executive can have when stepping into the role of transformational leader. In […]
Valerie Kinney: CertaPro Painter’s Vice President Of Marketing sheds light on how she’s pushing the limits of the brand’s marketing efforts today.
Valerie Kinney first became immersed in the franchise industry in 2003 when she joined Auntie Anne’s Pretzels. In September of 2014, she became a regional marketing manager at CertaPro Painters, and was recently promoted to Vice President, Marketing. And while she’ll be the first to tell you that her favorite paint color is Sherwin-Williams Fun […]
For CMOs, moving from one brand to another and the acclimation to a new industry that needs to take place is challenge enough. That the brand is in an industry with unprecedented marketplace pressures takes someone like John Henry, CMO of Caron Treatment Centers. Guiding Caron Treatment Centers through tectonic marketplace changes is a career […]
Jason Silfies: Correcting marketing misperceptions in a competitive industry to achieve new levels of growth
I’ve known Jason Silfies, Vice President of Marketing and Technology at Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates, for over ten years and find him to be one of the most rational, engaged marketing executives in the franchise and commercial real estate industries. We wanted to include him and the Coldwell Banker […]
David Buckley: Top three misperceptions that derail local marketing success for franchisors and franchisees
I met David Buckley, Chief Marketing Officer for Sears Hometown and Outlet Stores at a workshop on franchise consumer marketing I moderated recently. As a panelist, David generously gave of his time and most importantly he shared unguarded insights about brand and local marketing challenges and successes that the Sears Hometown & Outlet Stores franchise […]