Category Interview

Robert Wentling: Paving the Way to Business Transformation.

Implementing business transformation doesn’t come easy to any organization, especially independently distributed brands. In this edition of CMO Outlook, Rob Wentling discusses the major shifts that need to happen within companies to change how they do business, as well as the impact a senior executive can have when stepping into the role of transformational leader. In […]

Valerie Kinney: CertaPro Painter’s Vice President Of Marketing sheds light on how she’s pushing the limits of the brand’s marketing efforts today.

Valerie Kinney first became immersed in the franchise industry in 2003 when she joined Auntie Anne’s Pretzels. In September of 2014, she became a regional marketing manager at CertaPro Painters, and was recently promoted to Vice President, Marketing. And while she’ll be the first to tell you that her favorite paint color is Sherwin-Williams Fun […]

John Henry: Shares how he is steering an iconic brand through unprecedented marketplace pressures.

For CMOs, moving from one brand to another and the acclimation to a new industry that needs to take place is challenge enough. That the brand is in an industry with unprecedented marketplace pressures takes someone like John Henry, CMO of Caron Treatment Centers. Guiding Caron Treatment Centers through tectonic marketplace changes is a career […]

Heather Neary: Shares how her forensic understanding of their customer and aligning brand assets along their purchase path.

Leading and innovating the marketing strategy for a 1300 location franchise concept in a highly competitive industry and retail environment is a monumental challenge in itself. For almost ten years Heather Neary, CMO at Auntie Anne’s, and her team continue to lead Auntie Anne’s to new levels of growth year over year. As part of […]

Jason Silfies: Correcting marketing misperceptions in a competitive industry to achieve new levels of growth

I’ve known Jason Silfies, Vice President of Marketing and Technology at Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates, for over ten years and find him to be one of the most rational, engaged marketing executives in the franchise and commercial real estate industries. We wanted to include him and the Coldwell Banker […]

David Buckley: Top three misperceptions that derail local marketing success for franchisors and franchisees

I met David Buckley, Chief Marketing Officer for Sears Hometown and Outlet Stores at a workshop on franchise consumer marketing I moderated recently. As a panelist, David generously gave of his time and most importantly he shared unguarded insights about brand and local marketing challenges and successes that the Sears Hometown & Outlet Stores franchise […]