Category Interview

Lisa Zoellner gets Neighborly at Dwyer Group.

As the first ever Chief Strategy and Marketing Officer (CSMO) at Dwyer Group, with 19 brands and counting, Lisa Zoellner is making it easier for everyone from the leadership table to customers to get “Neighborly.”

Marketing Path to the Presidency. Three former CMO’s, now Presidents, discuss their rise and what this signifies for a future trend.

Three previous Chief Marketing Officers featured on CMO Outlook have now ascended to the presidency of their respective brands. Congratulations to Heather Neary, President, Auntie Anne’s (CMOO Dec. 2014), Susan Lintonsmith, President and CEO, Quiznos (CMOO March 2015), and Stacy Anderson, President, Anytime Fitness (CMOO Nov 2016). As part of our Women’s Marketing Leadership Forum series, […]

The CMO Outlook Women’s Marketing Leadership Forum takes center stage.

What happens when you bring together influential marketers to discuss the One to One Customer Journey and the paths they are taking to achieve that lofty objective? We found out last week at the CMO Outlook | Women’s Marketing Leadership Forum held in Morristown. Over fifty marketers and guests representing some of the areas biggest […]

Like other generations, Millennials aspire to be homeowners, too! How Cara Whitley, CMO for CENTURY 21® Real Estate, engages and connects with this generation around homeownership.

As the leading edge of the millennial generation ages into better careers and begin the young family phase of their lives, homeownership still tops the list of their “want-to-have’s.” Growing up in the thick of the Great Recession and coming of age in the “Uber-ization” of everything, more than 75 million millennials have a combined purchasing […]

Slurpees®, video rentals, and a horse farm. How Jim Notarnicola, Partner and CMO at Brix Holdings, leveraged a diverse background and six Red Mango® locations into a growing portfolio of ‘better-for-you’ brands.

Jim states that he’s only had two jobs…selling Slurpees® and renting movies. Responsible for giving a whole generation of teens and tweens “brain-freeze” with his iconic 7-Eleven® commercials, Jim has established a permanent place in the upper echelons of advertising fame. We’ll get to the horse farm. So how does his diverse background lay the […]

Brand disruption amidst the healthcare fray. How Bryan D. Pinciaro, SVP & CMO of Vision Source®, leads a brand revolution when everything is in flux.

Meet Bryan Pinciaro. At the marketing helm of Vision Source®, a 3300+ location national franchise brand of optometry centers created in 1991 to preserve the art of independent optometric practices against large-brand retail optometry. Believing the relationship between doctor and patient is sacred, eye health is a cornerstone to total health and staying true to […]

Famous rolls, authentic bakers, millennials and a turn with stardom. How Jill Thomas, Vice President of Global Marketing, guides Cinnabon® on a clear path to growth.

“If I’m lucky, in a month from now, best case scenario, I’m managing a Cinnabon in Omaha,” Bob Odenkirk’s character laments at the end of the blockbuster AMC series ‘Breaking Bad.’ When the scene opens in the prequel ‘Better Call Saul,’ we see Odenkirk as a bakery manager in Omaha preparing the internationally famous cinnamon […]

Debbie Gonzalez: How Massage Envy is disrupting the category — again — by shifting perception about spa services from luxury service and price based marketing to an essential part of our wellness routine.

Babies, pets, and now wellness. With stints at Gerber and PetSmart prior to joining Massage Envy, the company’s chief brand officer Debbie Gonzalez, has spent her entire career in senior marketing roles at brands she is personally passionate about. Coming up on her second year with the company, Gonzalez is refreshing the brand with a […]

Wendy Odell Magus: New position, new ad fund and the orchestration of a digital journey.

Meet Wendy Odell Magus, CFE, Vice President of Marketing for Kiddie Academy. Wendy takes us on a journey to bring a classic brand into the digital economy. In this edition of CMO Outlook she discusses balancing brand resources with franchisee needs to create the ideal environment for driving qualified prospect leads into Academies. CMOO: It’s […]

Robert Wentling: Paving the Way to Business Transformation.

Implementing business transformation doesn’t come easy to any organization, especially independently distributed brands. In this edition of CMO Outlook, Rob Wentling discusses the major shifts that need to happen within companies to change how they do business, as well as the impact a senior executive can have when stepping into the role of transformational leader. In […]