Author Archives: vmarziale88

Defying Mediocrity: How Cara Whitley Ushered the CENTURY 21® Brand Into A New Era

In the world of real estate there are few brands as iconic as CENTURY 21®. However, instantly recognizable branding can be both a blessing and a curse. While you may be top of mind with potential customers, there’s the risk your competitors may evolve and leave your brand in the past. CENTURY 21 was faced […]

Confidence to Lead: How Angela Zerda Paules took Mosquito Joe from Mom-and-Pop to Flourishing Franchise

When Angela Zerda Paules joined Buzz Franchise Brands in 2012, the company only had five employees, making her the sole member of the marketing team. Now, six years later, the company has grown to over fifty employees, three brands and nearly 200 franchises. Mosquito Joe is a perfect example of how rapid growth requires a […]