Author Archives: St Jacques Mktg

Jason Silfies: Correcting marketing misperceptions in a competitive industry to achieve new levels of growth

I’ve known Jason Silfies, Vice President of Marketing and Technology at Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates, for over ten years and find him to be one of the most rational, engaged marketing executives in the franchise and commercial real estate industries. We wanted to include him and the Coldwell Banker […]

David Buckley: Top three misperceptions that derail local marketing success for franchisors and franchisees

I met David Buckley, Chief Marketing Officer for Sears Hometown and Outlet Stores at a workshop on franchise consumer marketing I moderated recently. As a panelist, David generously gave of his time and most importantly he shared unguarded insights about brand and local marketing challenges and successes that the Sears Hometown & Outlet Stores franchise […]