VP Sales & Marketing Solutions
Dun & Bradstreet
Chair, CMO Outlook | Women’s Marketing Leadership Forum
Rebecca Croucher is the VP of Sales & Marketing Solutions Consultants for the client side of Dun & Bradstreet. She consults with Fortune 500 CMOs, creating data driven marketing strategies and effectively monetizing and using data, content and technology to drive revenue. Previously, Rebecca launched D&B’s Digital Marketing solutions sales group in 2015 working with CMOs and marketing technologists to design and execute demand generation practices. Prior to joining D&B, Rebecca was a senior marketing director at MCI and Verizon Business where she led the Database Marketing organization and the company’s B2B data driven marketing and analytics. Rebecca has 15 years of experience in a senior marketing position using data to drive revenue and growth in a highly competitive environment. She received a Bachelor of Fine Arts degree in Communications specializing in Public Relations from Valdosta State University in Georgia.
Editor of the CMO Network
Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the Forbes CMO University Alumni Series; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit. She is co-host of Wharton Business Radio’s “Marketing Matters: CMO Spotlight.”
Prior to joining Forbes, she was editor of CMO Strategy at Advertising Age.
Jenny has 20 years of experience at business publications such as Sales & Marketing Management, where she served as editor-in-chief; Business 2.0, where she served as senior writer covering marketing; and Chief Executive, where she served as contributing editor.
A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; talent development; health care; and legislative and regulatory issues in multiple industries. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets.
Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.
Senior Director, Content Marketing
ADP® Small Business Services division
Jim oversees content marketing for ADP®’s Small Business Services division, including Thrive Powered by ADPTM, ADP’s blog for small business owners. Jim collaborates closely with his colleagues in digital marketing and social media to ensure the content his team creates is impactful and relevant for the small business owner. A former U.S. Peace Corps Volunteer, Jim earned his B.A. and M.A. degrees in English from William Paterson University and his M.A. in integrated marketing communications from Emerson College.
Vice President Global Development
Lesley initiated the in-house development of both domestic and franchise efforts for Sky Zone, LLC, the indoor trampoline park worldwide leader. She set up staff, systems, marketing and events that over the two years resulted in 60 domestic new sales and 6 international agreements. Developed relationships globally with brokers, landlords, partners and real estate community. She managed contract negotiations and registrations with local counsel in the US and foreign countries.
Prior to Sky Zone, Lesley was the Vice President Western Region for St. Jacques Marketing where she provided global strategic development direction for major franchise brands such as Supercuts, 7-Eleven, T-Mobile, and Jack-in-the-Box and assisted existing clients with franchise advertising and marketing capabilities.
At T-Mobile Lesley led the new brand launch of premium retailer stores including brand identity and all recruitment marketing. From inception her strategy resulted in the opening of over 1200 new wireless retailers nationwide and personally recruited prominent franchise Multi-Unit operators to the T-Mobile brand.
She developed a complete sales process for national business development teams, generating inquiries and systems and managed creative agency, digital/ search agencies and Public Relations.
Chief Marketing Officer
St. Jacques Marketing
Consulting for this strategic marketing agency in the Technology, Information Services, Media and Financial Services industries. Focused on helping clients maximize marketing impact through progressive marketing strategy, content marketing, product marketing, demand generation, digital marketing, marketing operations and marketing analytics techniques. Ken is an award-winning and ROI-focused marketing leader with expert proficiency in providing unsurpassed customer experiences and revenue growth in a dynamic, fast-paced, and competitive business environment
He’s skilled in the successful application of digital marketing strategies, market positioning and change management techniques that boost ROI, elevate brand preference, and improve customer acquisition and retention; responsible for leading marketing and market development functions for a series of Fortune 500 companies like ADP, Dun & Bradstreet, Citigroup, and PR Newswire.